The ECO series was the first product line and campaign for AOR planned and designed end to end before release. The goal of the product line is to be environmentally conscious and sustainable for the entire product. This means that all support for the product also needed to be equally sustainable. The product is stored in glass bottles, metal lids, and the labels and all printed material for the line are using a new paper product made from stone. This new material uses no water, no pulp, and will eventually break down when exposed to UV rays and water.
The photo samples below only show a small portion of the product support. The full design package includes the bottle, label, info card, product booklet, coupons, monographs, posters, advertising, bee friendly seed paper mailing campaign.