With this campaign there were four different items, all based on one design and concept. The four items consisted of two English and Two French. The French and English had the same messaging and content. 
The design is basically the same for each, with the same package design, same size printed fold-out insert, but different printing and promo insert item. The nature of the person/business as determined by market research to develop the making list, would determine the messaging to be sent and and as a result the final item they received. 
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