The initial ask for this project was a simple and quick packaging mockup as a pitch for a potential new product line. During the review of the project outline, brand, and current packaging used by Sundial, I identified a lack of consistency across most customer facing packaging.

This led into a full Canada Cannabis labeling regulations review, paired with a review of the different kinds of vessels and products that might be used. The result was the design of a packaging system that minimized the different external packaging used, that added to brand visual identification and significant cost savings in production.

Each package is capable of housing several different internal vessels with minimal changes and cost, and the external labeling provides a clean, on brand, easy to read, compliant, familiar look across all products – while being unique to each variant.